An endorser should have an expertise or esteem to market a certain product. To satisfy the given need what all are the components that should be taken into consideration and how we can maximize that satisfaction is the next stage.
He tries to find out whether his purchase decision was right or not. It has now become an indispensible part of the marketing communication strategy. This is related to a simple fact and the perception among the consumers that a particular person could not have a string belief in all the products he is endorsing.
The target market just perceive the endorser as friendly, likeable and trustworthy. It is safe to deduce that within a corresponding social group celebrities generally differ from the social norms and enjoy high degree of public awareness.
Because of a certain perception that people have about celebs, certain products endorsed by them can be irrelevant and do not strike a bond with the consumer.
Who is the Celebrity in Advertising? Essay UK - http: About this resource This Business essay was submitted to us by a student in order to help you with your studies. Surveys suggest that compared to any other types of endorsers, famous people achieve a higher degree of attention and recall.
This thinking process and emotional bonding gets more mature and relevant when a celebrity endorses the brand. Amitabh Bachchan and Cadbury chocolates, both, have tasted troubled times and still they stand tall and the love and trust they both share with the people all across India.
For instance, Emir Khan endorsing Coke in India because of his trustworthy personality and Cassowary Aria as endorser for Coke for her likeable identity. This fact can be brought out by using certain examples i. Celebrities focusing on entertainment and humor have managed to significantly impact low involvement products through a peripheral approach, they have got across important messages without attempting to do it.
Use by celebrity in real life apart from professional commitments- Although this route does not get as much exposure as the private life of these celebrities is kept under wraps but still highlights the utmost importance of the brand whenever the brand is exposed.
By being unbiased representatives in this campaign, they add trust to their appeals. Based on information search, we will generate various alternatives i. Hindi film and TV stars as well as sportspersons like: If a brand is only launched in a certain demographic area, we should focus on a local celebrity for that area rather than a global figure because the chosen has an inherent bonding with the consumers.
At later stages, the sponsor may work towards creating a brand loyalty but generating initial sales or increasing the existing is the primary objective. It means the right person to endorse the right product. It became an instant hit.
In that case we need to find the perfect fit to suit that need. Since advertising is a highly critical tool for luring customers to make purchases, Indian firms are investing millions of rupees on celebrity advertising Khatri, More the commonality, more is the linkage.
Credibility, trust, association, aspiration and connectivity to the brand. Central goal of advertising is the convincing of consumers and persuasion to purchase, the ultimate objective, though not openly spoken, is to somehow attract consumers to the market offering of the company, generating positive attitude, reinforce positive association and ultimately to generate sales, may be a trial purchase.
Word of media about the celebrity— Word of press also role in the effectiveness apart from their professional achievements.
Companies are employing their maximum might to promote their brands and occupy a long lasting image in the minds of the consumers. Brands have invaded in every part of our lives Stiff, According to Stiffproducts are made in the factory, but brands are created in the mind.
Both Fardeen and Aamir carry the message well and enhance the credibility of the brand they endorse. There are UK writers just like me on hand, waiting to help you.Free Essay: The Effectiveness of Celebrity Endorsement in India Abstract The practice of celebrities being used for rendering services other than performing.
” Celebrity endorsement is defined as a marketing strategy in using one or more celebrity glamour or popularity or identity to market a product or services, in achieving sales target in any areas of which in the interested country.
Celebrity Endorsements in India Posted in Marketing & Strategy Articles, Total Reads:the share of celebrity endorsements in the endorsement world has gone up to 65% in Indian market, with the Chinese and Western markets having 45% and 35% share respectively.
Apart from the rising share and the benefits of using celebrity for the. India is a country where people love to live in dreams. They worship celebrities. Celebrities may be cricket stars like Sachin Tendulkar, Mahindra Singh Dhoni or film stars like Amitabh Bachchan, Salman Khan, and Shah Rukh Khan etc.
They are treated as God. Eco friendly marketing in India Green Marketing, a strategic approach to market eco-friendly products, is considered as one of the popular marketing approaches Role of celebrity endorsement in luxury brand management An important practice for promoting luxury brand is the celebrity endorsements.
The number of celebrities endorsing brands has risen significantly in the past 20 years in India. Celebrities like Sachin Tendulkar, Amitabh Bachchan and Shahrukh Khan have become the advertisers’ favorite bet. Advertising professionals in India believe that there are two situations in which celebrity endorsements can be effective.Download